新展廳的設計源於創造一個柔軟且包羅萬象的環境的願望，其中牆壁和房間隔板有著流暢而靈活的線條，巧妙地暗示了 MDF Italia 有活力的 DNA。
The design process for the showroom arose from an aspiration to create a soft and all-encompassing environment where walls and free-standing room dividers would taper away in fluid and flexible lines, subtly hinting at MDF Italia’s DNA.
The envelope is constructed of a concrete material in a variable rhythm of solid walls whose linear perforation turns them into supple louvres creating movement and drama.
From the outside, the louvres provide a glimpse into the interior space and its displays and, in so doing, create curiosity and draw people into the showroom.
為了鼓勵參觀者觸摸家具並直接與家具本身互動，展示空間的設計符合人的維度，一條曲線環繞空間，將人的維度與代表 MDF Italia 的極簡線條聯繫起來。
In contrast, looking through the louvres from within the showroom offers a glimpse into the company’s offices and intensifies the association with the MDF brand.
To encourage visitors to touch and directly interact with the furniture itself, the display spaces are designed on a human scale with a curvilinear line wrapping the space to link the human dimension and the minimalist line that epitomizes MDF Italia.
We used the sensuous and wavy form of the walls to demarcate spaces on one side of the space, while inviting the visitor to move across to the other.
In this way, we created movement and a means to lead visitors between the different spaces.
為了設置舞台並增強展出的 MDF 品牌物品，決定使用永恒的材料，如混凝土，而不是採用其他材料。
To set the stage and enhance the MDF pieces on display, the decision was taken to use a timeless material such as concrete and not to introduce any other material.
In consequence, the space serves as a blank canvas against which to showcase and accent the MDF furniture and decorative items in the changing displays.
The black soft partition next to the empty partition wall adds interest to the fair-faced concrete, which is very high-end without losing vitality.
The furnishings in the exhibition hall are of different shapes and colors, and the sunlight shines in through the concrete shutters, adding brilliance to the MDF Italia brand.
It can also be seen from the plan that the various spaces are blended together and the space is very fluid.